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Subscription Negative Option Affiliate Marketing Case Settled with FTC

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Last week the Federal Trade Commission settled a case against a hodgepodge of 59 related business entities (formed in Arizona, Colorado, Indiana, Nevada and Wyoming), their owner and two of their officers, who operated as a common enterprise dating back to the mid-2000s. The defendants allegedly sold tooth whitening products using at least 87 websites promoted by affiliate marketers through use of email marketing, surveys, website banner advertisements and blog advertorials. Using "negative opti...

 

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Picture of Lisa B. Dubrow, Esq.

Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com
More Articles By Lisa B. Dubrow, Esq.

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