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The operative paradigm in almost all forms of publishing is to centralize information.Russell Perkins, Subscription Insider Guide to Data Publishing Strategy, this week discusses that
Its no secret that the Subscription business world is experiencing a meteoric uprising. Virtually every industry is manifesting its own flavor of the subscription business
How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money
In Russell Perkin’s latest column, he explores the strategy, challenge and opportunity of a using a ratings business model. Those who benefit most from they
Have you seen a rise in declines or a rise in chargebacks or fraud? Are your renewals taking longer to successfully process? Do you understand
Like many legacy publishers, the 160-year-old McClatchy Company (NYSE: MNI), the owner of 31 media companies in 28 U.S. markets, is doing a major transformation,
Making introductions between buyers and sellers can be a great business model if you have the right mix of high-value purchases that a buyer only
The California Online Privacy Protection Act (CalOPPA) applies to any organization that collects personally identifiable information (PII) from California residents. Lisa B. Dubrow, Esq., Subscription
Once your new member buys your subscription, your welcome sequence has two jobs. First, stop your member from canceling the sale and asking for a
2016 has certainly been an eventful year for anyone in the business of subscriptions and memberships! From products launches, M&A and partnerships are all a
