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The California Online Privacy Protection Act (CalOPPA) applies to any organization that collects personally identifiable information (PII) from California residents. Lisa B. Dubrow, Esq., Subscription
Once your new member buys your subscription, your welcome sequence has two jobs. First, stop your member from canceling the sale and asking for a
2016 has certainly been an eventful year for anyone in the business of subscriptions and memberships! From products launches, M&A and partnerships are all a
With subscription news headlines covering everything from SaaS and subscription boxes to streaming video and solar gardens, 2016 was an interesting year for the subscription
Marketing Automation and lead generation continues to be a key challenge for subscription marketers. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks through a
Finding internal company datasets isnt easy, but as the concept of turning internal data into dollars gets more visibility, companies will start to actively look
Having a well-drafted social media policy can protect your company from employees who post inappropriate or unlawful content on social media. But watch out —
The Subscription Economy Index (SEI) by Zuora grabbed headlines by demonstrating subscription industry revenue is growing four times faster than the S&P 500. While this
When a company builds its business model based on specific data knowledge of companies and markets, it’s critical for their business model to successfully walk
This year was a year of innovation for newspaper and magazine publishers as they try to successfully bridge the divide between declining print sales and
