Once your new member buys your subscription, your welcome sequence has two jobs. First, stop your member from canceling the sale and asking for a refund. Second, get him engaged so hell keep his subscription for years instead of months. While youve got to deliver what you promised in your sales materials, your new member welcome sequence must also be about reselling your customer on taking action. From Subscription Insider Guide to Member Retention, Robert Skrob, here are the 9 critical elements of any effective member welcome sequence.
Get The Latest Intel To Grow Your Business Recurring Payments & Processing Subscriber Retention Subscription Acquisition & Marketing Legal and Compliance Managing Fraud Pricing & Packaging Subscription Centric M&A More