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One of the things we enjoy most about the subscription industry is that it is always evolving. We love watching the trends, the course corrections
Looking back at 2019, we covered hundreds of subscription launches, mergers, subscription closures, financial triumphs and disasters, and much more. In this week’s Five on
Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your subscribers.
Research shows that 62% of streaming service cancellers cite price as their reason for quitting. In the face of customer cancellations, it is time to
We are less than a week away from the Christmas holiday, and the subscription news keeps coming. In today’s edition of Five on Friday, DoNotPay
VISA has issued new rules concerning the acceptance, disclosure and notice obligations of merchants conducting free trial offers and introductory or promotional offers that convert
Does your CFO always say no to your budget requests?Learn what your CFO needs to hear so you can secure budget for your Subscriber Retention
Happy Friday the 13th, everyone! We hope you have had a good week. In today’s edition of Five on Friday, Parks Associates announces the top
As we head into the holiday season and toward the New Year, subscription companies are making big moves. To prepare for the California Consumer Privacy
It’s no secret software developers and hardware companies are moving toward subscription billing models. Why? Because it improves the customer experience, increases revenue consistency and
