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A new study by Epsilon found that autoresponders — or email messages triggered by consumer action — got higher open rates than “business as usual”
The Boston Globe’s hard paywall is a rarity for news sites. So is their culture of testing — at least among news sites. Peter Doucette,
The Pew Research Center’s Project for Excellence in Journalism (PEW/PEJ) released their annual State of the News Media report today, and announced that, overall, digital
While we usually don’t cover advertising, it’s clearly a revenue stream for a significant portion of subscription publications (just check out the chart below from
A strategically-timed phone call can significantly improve your retention and renewal rates, says Randy Greenberg, principal at Green & Associates. Greenberg was generous to speak
Amazon has historically been silent about the number of customers subscribing to its Prime service, but Morningstar just released a report estimating that the company’s
A few years ago, Subscription Site Insider published a Case Study on the Christian Science Monitor after they decided to ditch their daily paper for
While 2012 may have been dubbed the Year of the Paywall for news sites, 2013 is shaping up to be the Year of the Tablet
A recent Federal Reserve report that compared 2009 and 2011 debit card purchases found that consumers spent more than $1.7 trillion dollars in debit card
How does a membership organization survive in the era of social media, when the community aspects of association are so easy to replicate for free?

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