UK Audiences May Have Upper Limit on Subscription Pricing
A new report from Simon-Kucher & Partners has some interesting pricing insights for US and UK publishers. While the report’s main recommendations are fairly basic (do research, A/B test — stuff we’ve been covering for years on Subscription Site Insider), there was one take-away fact that I found interesting — UK readers felt a subscription became too expensive once in surpassed the £20/month mark. This was after the researchers had “been forced to think about the cost…
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