Email Marketing for Subscription Content: Getting Past the Basics
As we’ve discussed before (and detailed in our Retention Handbook), there are some easy best practices when it comes to email marketing: Create a clean list with double opt-ins, have a welcome series for new members, A/B test your subject lines, make sure the first email contains nuts and bolts information, etc. But what do you do when you’ve implemented all the best practices and you still think you have room for improvement? Michael McCurdy of TestingMom.com…
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