UK Audiences May Have Upper Limit on Subscription Pricing

A new report from Simon-Kucher & Partners has some interesting pricing insights for US and UK publishers. While the report’s main recommendations are fairly
A new report from Simon-Kucher & Partners has some interesting pricing insights for US and UK publishers. While the report's main recommendations are fairly basic (do research, A/B test -- stuff we've been covering for years on Subscription Site Insider), there was one take-away fact that I found interesting -- UK readers felt a subscription became too expensive once in surpassed the £20/month mark. This was after the researchers had "been forced to think about the cost…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Share on facebook
Share on twitter
Share on linkedin
Share on email

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.