As we’ve discussed before (and detailed in our Retention Handbook), there are some easy best practices when it comes to email marketing: Create a clean list with double opt-ins, have a welcome series for new members, A/B test your subject lines, make sure the first email contains nuts and bolts information, etc.

But what do you do when you’ve implemented all the best practices and you still think you have room for improvement?

Michael McCurdy of TestingMom.com (and formerly of TheLadders and Match.com) will take a deep dive into Advanced Email Marketing Tactics at Subscription Site Summit, May 8-9th in New York City.

I spoke with Michael a few weeks back by phone, and he had some interesting tips. For example, did you know that you can re-target email opt-outs through Facebook? And that a free download may get you a more robust, long-lasting list than trial offers? (We saw this is our most recent Case Study on PitchBook.)

Also, what type of content converts best via email marketing? And how do you track for acquisition, conversion and retention? Having the right system that lets you segment lists according to your marketing needs can have a big impact on your bottom line. Fortunately, Michael will be speaking on all these topics at the Subscription Site Summit, so you’ll want to buy your ticket today!