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Back in January, Newsweek decided to abandon its print magazine for digital tablet editions. The digital edition launch was heralded with much fanfare in true
Social sign-ons have been shown to reduce friction when getting visitors to register for a subscription or membership site. And the benefit is that social
Pandora’s number of premium subscribers grew to 2.5 million after the company acquired 700,000 new subscribers in Q1 of 2013, according to a recent press
The MPA (formerly the Magazine Publishers’ Association and now the Association of Magazine Media — but still using the acronym MPA), finally released a plan
As we discovered in our survey of subscription site executives for the 2013 Online Subscription Benchmark Report, 87% of subscription sites plan on launching new
Whether you’re using Webinars to sell your services or as stand-alone editorial content, you’ll be interested in the new metrics on Webinar engagement and marketing,
Marketing experts know that creating a sense of scarcity (even if there’s abundance) can create more value around a product, and thus, significantly help drive
While social media isn’t great for acquiring paying subscribers, it can be a great traffic driver for subscription content sites, particularly those with a freemium
Zinio, the digital magazine newsstand, recently launched Z-Pass, a subscription service that allows consumers to get 3 magazines for $5/month. Best of all, the subscription
While behavioral targeting, also known as behavioral advertising, is mostly being employed by eCommerce sites, is also a useful traffic driver and engagement tool for
