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The Boston Globe, apparently not satisfied with the appeal of its responsively-designed website, has launched a native iPhone app. (Why is this a big deal?
One of the most prevalent SEO mistakes made by B2B sites, according to a recent article in Search Engine Land, is the use of homepage
Some print publications that target older audiences are still enjoying high renewal rates. But if these publications want to stay relevant, they need to bring
A number of major media organizations launched digital subscription products this past week. First, The Atlantic, almost pathological in the avoidance of online subscriptions, launched
When designing content-heavy websites, Web designers and publishers frequently opt for breaking articles into multiple pages. This reduces load time and increases page view counts
The Washington Post debuted its paywall and digital subscription plans last week, with a mix of best and worst practices. The Post’s website served up
With Newsweek bombing its digital transition, and The Washington Post demonstrating a decent, but not optimized, approach, it’s worth discussing how legacy publications can make
Behavioral targeting (aka behavioral advertising) can be a great way to sell subscriptions or increase member engagement. But if you’re using behavioral advertising, then you’re
The Pew Research Center’s recent report on Nonprofit Journalism details the pervasive lack of business models in this sector, despite the growing adoption on nonprofit
Handling a digital transition can be tricky, with a botched migration spelling certain death for some legacy publications. But, on the flip side, a well-managed
