While site design is important for optimizing conversions (and presenting a generally professional face to the world), it's important to note that great design doesn't necessarily convert -- and bad design sometimes does. For example, Wall Street Cheat Sheet is garnering $15 million in gross annual revenues, despite having a site that's "reminiscent of Yahoo circa 2003," according to PandoDaily. It's got all the design elements that innovative Web designers hate -- banner ads, tickers, pagination…...
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