Did you know that email marketing is the best acquisition tactic for subscription sales, as reported by more than 150 subscription site executives in our 2013 Online Subscription Benchmark Report? Yet, while there's a plethora of tips out there for email marketers, few are tailored for subscription content, i.e., marketers whose content is the product. But if you're trying to sell your premium content to loyal free users, here are three great tips to optimize your campaigns: Make…...
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