As our 2013 Online Subscription Benchmark Report predicted, the subscription site industry is growing.Just this past week, a number of subscription sites launched around the globe for television, movies, music and news.In the UK, Netflix and Amazon’s Lovefilm just got competition from new kid on the block Wuaki.tv, which are undercutting subscription prices for streaming movies and television by offering a monthly plan for £2.99. However, the deal only lasts until September 13, 2013; after that, the monthly subscription price will rise to £5.99. Wuaki is differentiating itself from its competition by billing itself as the only service in the UK offering both streaming subscription and individual media content rental.Meanwhile, in India, Dhingana has launched Dhingana Gold, an ad-free music streaming service. The subscriptions, priced at $1.99 a month, are available via the site’s free iOS app, and allow subscribers to sync an unlimited number of songs across two devices. With 15 million active users in October 2012, 40% of whom are outside in India, the site should is poised to generate more than $200,000 with just a 1% conversion rate.And finally, The New York Times and The Telegraph have launched native apps for the Kindle Fire.For the New York Times, existing subscribers will have free access until the end of July. After that, a metered paywall will be put into place for apps as well as the site, in which case, only subscribers to NYTimes.com + Tablet apps or all digital access subscription packages will be able to access more than three stories a day via the app.The Telegraph, on the other hand, is offering a free 30-day trial of its paid Kindle Fire app, which now includes offline access to crosswords and Sudoku, a sure-fire way to increase member engagement.
UK Gets Another Streaming Video Site, Indian Music Goes Paid, and New Kindle Fire Apps for NYT and The Telegraph
As our 2013 Online Subscription Benchmark Report predicted, the subscription site industry is growing. Just this past week, a number of subscription sites launched