Do Phone Calls or Online Forms Convert Better for Subscription Sales?
Every subscription site should list a phone number which prospects and members can call to get their questions answered. But is it better to focus on phone calls or online form fills as your main conversion tactic? The answer depends on your type of content and conversion funnel. Just looking at the data, phone calls (whether incoming or outgoing) definitely lead to more immediate sales. In fact, up to 35% of calls lead to a sale for some…
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