Subscription Insider

CubeForme: 13 Lessons from a Subscription Box Start-up

As far as subscription box companies go, CubeForme is as unique as they get. The company, co-founded by childhood friends Nick Nguyen and Kyle Phan, sends subscribers a monthly box that features items created by a 3D printer. We have featured CubeForme before, and now Dana Neuts has checked in on their progress.

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Rezonence’s FreeWall Offers Publishers an Alternative Monetization Strategy

In this age of diminishing advertising revenue, ad blockers, ad fraud, ad blindness and bots, online publishers are searching for solutions. One of them may lie with FreeWall, a monetization strategy from Rezonance that is just beginning to catch on with publishers. Dana Neuts takes a look at their early success.

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Five on Friday: The Value of Freemium Content, Appetite for Long-Form Content and More

This week’s Five on Friday defines the value of Freemium Content, the demand for Long form Content, Startup Stash, Increasing Facebook Clicks, and Sales Persistence.

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Five on Friday: OTT Broadcasting Predictions, Conversion Rates, Marissa Mayer and More

This week’s Five on Friday explores requiring phone numbers for content requests, subscription management software requirements, conversion rate concerns, OTT Broadcasting, and Yahoo’s Marissa Mayer.

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Does the Micropayment Model Work for Publishing?

Last year the publishing industry was abuzz with the news that the Winnipeg Free Press was experimenting with a Read Now Pay Later micropayment platform, where readers pay $0.27 (Canadian) per article they have read. Dana Neuts explores how well the first seven months of the strategy has gone.

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Five on Friday: Improving the Subscriber Experience, the Media’s Reputation and More

This week’s Five on Friday explores improving the in-app subscription user experience, the perception of the media, instant gratification, unused marketing assets, and the opinion that the best managers are the most boring.

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Five on Friday: Subscription Business Predictions from the Experts

This week’s Five on Friday features five predictions for 2016 from other subscription business experts, including: multimedia content, social media advertising, free vs. ad-supported models, messaging apps and customer nurturing.

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