Does the Micropayment Model Work for Publishing?

Case Study: Winnipeg Free Press Says ‘Yes!’

Last year the publishing industry was abuzz with the news that the Winnipeg Free Presswas experimenting with a new payment model - a Read Now Pay Later micropayment platform. For $0.27 (Canadian) per article, readers could read as much or as little as they wanted on the Free Press site, paying afterward and with the ability to request refunds if they weren't satisfied with the content. We were among the many outlets that covered the news, many of us skeptical - but hopeful - that such a plan cou...

 


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