This week’s Five on Friday explores using creating better surveys, Gen Z subscriber profiles, Facebook’s instant articles, LinkedIn’s Profinder, Spingo, and more.
Five on Friday: A Profile of the Gen Z Subscriber, Facebook’s Instant Articles and More Read More »
You may not be a sports fan, per se, but everyone plays games, whether it’s chess, checkers or Thursday nights down at the local bridge club. We took a look at three sports-themed businesses offering subscriptions to see how well (or not) they are converting visitors into subscribers.
Sports-Themed Subscription Offer Pages Read More »
So you want to start or grow a subscription business? Fortunately, there are many funding options for small companies to get their subscription businesses off the ground or scaling to high growth, whether they want to launch a new SaaS, mobile, content or subscription box company. In this primer, we’ll give you a rundown of the options available, including traditional and alternative financing to make your dreams (and business plan) a reality.
Finding Money to Finance Your Subscription Business Read More »
This week’s Five on Friday explores optimal character length for tweets, issues with binge watching, desktop reading declines, free infographic templates and more.
Five on Friday: Free Infographic Templates, Decline in Desktop Reading, and More Read More »
Video testimonials of satisfied subscribers or members on your site are effective in raising conversion rates and improving account lifetime value. While anyone can write up a fake customer testimonial and post it to their site, due to the “in-the-moment” nature of video testimonials, there is an extra layer of authenticity that will help to convince potential subscribers that your product or service is of value.
Creating Compelling Video Testimonials That Convert Visitors to Subscribers Read More »
How can you combine a wholesale book business and a passion for children’s literacy to get more books in the hands of kids? With the subscription box model. That’s how founder Eric Shmuely made his dream become a reality — by creating a subscription book service for children.
Story Surprise: Improving Children’s Literacy through Subscription Books Read More »
This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or an acquisition. It may also be useful for current publishers who are doing a minimum of marketing and who want to see how their cash flow might change if they ramp up marketing and/or ancillary product offers. Its purpose is educational and inspirational rather than strictly predictive . Everyone’s business is slightly different, so it was impossible for us to create an easy-to-use model that would work with enormous accuracy for all. However, if you’ve not modelled this type of business extensively before, you’ll learn a great deal from it!
Subscription Business Financial Model Read More »
This week’s Five on Friday explores using HARO, Calls to Action, a Cison Study on journalists use of social media and Workfront measurements of marketeering workflows.
Five on Friday: Managing Freelancers, Using HARO, Cision Study and More Read More »
Canada’s Anti-Spam Legislation is now in effect, setting guidelines for businesses to protect Canadians against spam from electronic channels. Parts of the CASL are going live in 2017 that your business needs to plan for or you will risk fines and potential lawsuits. The parts that have already gone live yielded steep penalties in 2015. If your subscription company sends commercial electronic messages, this WILL affect your business.
Sending Spam in Canada Will Cost You Read More »
This week’s Five on Friday explores statistics on image use, Netflix Ratings changes, the Boomerang App, effective meetings and more.
Five on Friday: Netflix Ratings, the Boomerang App, More Effective Meetings and More Read More »
