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Five on Friday: The Value of Freemium Content, Appetite for Long-Form Content and More

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As the INSIDER Guide to New Product Development (NPD), I'm constantly keeping an eye out for bite-size information that will help you develop and scale better subscription products.  Here's my "Five on Friday" compilation for February 12th, featuring the five best trends, tips, quotes or stats from my reading this week.   1. Viewers are Watching More Long-Form Content on Their Smartphones While by all accounts attention spans are shortening by the day, the appetite for long-form video content st...

 

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