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Five on Friday: OTT Broadcasting Predictions, Conversion Rates, Marissa Mayer and More

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As the INSIDER Guide to New Product Development (NPD), I'm constantly keeping an eye out for bite-size information that will help you develop and scale better subscription products.  Here's my "Five on Friday" compilation for February 5th, featuring the five best trends, tips, quotes or stats from my reading this week.  1. Phone Numbers for White Papers? Too Much to Ask. In the course of my work, I often download white papers and handbooks to find information worth sharing with you.  Most of the...

 

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