Insight to drive subscription growth

Join

Subscription Insider

Periodical Prospects: It Pays to Woo and Win Millennial Subscribers

Auto-renew Subscription, Business Media and Publishing, Business Services, Consumer Media and Publishing, Consumer Services, Controlled Circulation, Gift Subscriptions, Magazines, News, Research, Subscriber Only /

Millennial consumers may be a media brands most valuable customer. For print magazines evolving to digital, this demographic is most likely to use the digital side of your brand, saving you paper, ink, and stamps. And every brand will value the loyalty these consumers have to the brands they favor. Polling shows that Millennials are more likely to continue to subscribe to the brands they like, and less likely to cancel, even when money is tight. Their preference for auto-deduct payments is another demonstration of loyalty and makes their subscription behavior less subject to extinction-level annual reassessments.

Periodical Prospects: It Pays to Woo and Win Millennial Subscribers Read More »

Organic Search for Publishers: How to Leverage and Maximize SEO

Best Practice and How To, Business Media and Publishing, Consumer Media and Publishing, Magazines, Newsletters, Product Development, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

In part four of Organic Search for Publishers, Kevin Novak begins his discussion on how to implement an effective SEO strategy. He discusses the one big thing content publishers miss when optimizing their content for organic search: Contextualization. Its not enough to publish an article, provide some metadata and links. TODAY content publishers need to provide contextualization for that article. That is, what will a reader achieve or get by acting with the content?

Organic Search for Publishers: How to Leverage and Maximize SEO Read More »

Organic Search for Publishers: How People Find Your Content

Best Practice and How To, Business Media and Publishing, Consumer Media and Publishing, Magazines, Newsletters, Product Development, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

In part three of Organic Search for Publishers, Kevin Novak continues this theme but specifically educates members on keywords and why they are important. As Kevin explains, smart editorial organizations understand how their users are finding them through longer and longer search queries and leveraging this information to create more traction with their SEO efforts and other marketing programs.

Organic Search for Publishers: How People Find Your Content Read More »

Organic Search for Publishers: Why Segmentation and Voice are Important

Best Practice and How To, Business Media and Publishing, Consumer Media and Publishing, Magazines, Newsletters, Product Development, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

In part two of Organic Search for Publishers, Kevin Novak walks through why segmentation of your subscribers (and prospects) and talking to them in their own voice are so important to an effective organic search strategy. In Organic Search for Publishers: Why Segmentation and Voice are Important, you will learn how why its imperative to get beyond internal thinking that can create false target segments and related content that true customers will not identify with. You will also understand why looking eternally to understand the vocabulary and nuances of how each segment communicates and finds information will be a key cornerstone to your organic search program.

Organic Search for Publishers: Why Segmentation and Voice are Important Read More »

Organic Search for Publishers: Understanding the Basics

Best Practice and How To, Business Media and Publishing, Consumer Media and Publishing, Magazines, Newsletters, Product Development, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

In part one of Organic Search for Publishers, Kevin Novak walks through the basics of what organic search is and more importantly, why organic search is still relevant in the age of social media. If you are not achieving 55% to 75% of inbound traffic from organic, you are underperforming. The new reality of organic search is that you must accommodate and deliver engaging content that is easily discoverable. In Organic Search for Publishers: Understanding the Basics, you will learn how people search for information and how they find and engage with your content. In addition, you will understand the key signals a search engine uses to determine if your content is presented to someone doing a search.

Organic Search for Publishers: Understanding the Basics Read More »