If you publish content, no one needs to tell you how the world is dramatically changing with mobile, social and other emerging dynamics. These factors are constantly changing how people find your content. Even for digital-first media companies, publishers have used a traditional print media mindset and have not realized the full potential of their digitized content – especially when it comes to organic search.
Kevin Novak, Subscription Insider’s guide to Leveraging Technology and CEO of 2040 Digital, should know. Kevin works with leading B2B and B2C publishing companies to help them create or optimize their digital strategies. In his view, only 1% of publishers are correctly using the correct tools and editorial, circulation and marketing processes to ensure a publisher’s content is getting viewed organically, driving readers deeper into a media property, and supporting revenue creation.
In this how-to series, Kevin teaches organic search for companies focused on publishing content. This is a detailed instruction for anyone producing content, editorial teams, marketing teams, circulation teams, and those who manage them.
Organic Search for Publishers is an 8-part series designed to help you and your publishing organization develop and implement an effective organic search strategy. This series includes:
If you publish content, no one needs to tell you how the world is dramatically changing with mobile, social and other emerging dynamics. These factors are constantly changing how people find your content. Even for digital-first media companies, publishers have used a traditional print media mindset and have not realized the full potential of their digitized content – especially when it comes to organic search.
Kevin Novak, Subscription Insider’s Guide to Leveraging Technology and CEO of 2040 Digital, should know. Kevin works with leading B2B and B2C publishing companies to help them create or optimize their digital strategies. In his view, only 1% of publishers are correctly using the correct tools and editorial, circulation and marketing processes to ensure a publisher’s content is getting viewed organically, driving readers deeper into a media property, and supporting revenue creation.
In this how-to series, Kevin teaches organic search for companies focused on publishing content. This is a detailed instruction for anyone producing content, editorial teams, marketing teams, circulation teams, and those who manage them designed to help you and your publishing organization develop and implement an effective organic search strategy. This series includes:
How organic search works today:
- Part 1: Understanding the Basics
- Part 2: Why Segmentation and Voice are Important
- Part 3: How People Find Your Content
How to develop and plan your organic search content strategy:
- Part 4: How to Leverage and Maximize SEO
- Part 5: Understanding Long- and Short-tail Keywords
- Part 6: Content Keyword Tools and Processes
- Part 7: The Placement and Use of Keywords and Phrases
How to implement and scale your organic search plan:
Part Two
Organic Search for Publishers: Why Segmentation and Voice are Important
In part two of Organic Search for Publishers, Kevin Novak walks through why segmentation of your subscribers (and prospects) and talking to them in their own voice are so important to an effective organic search strategy.
In Organic Search for Publishers: Why Segmentation and Voice are Important, you will learn how and why it’s imperative to get beyond internal thinking with its traditional spray and pray approaches that create false target segments and leads to expending resources on content development that doesn’t resonate with core customers. In addition, you will gain the understanding of why looking externally to understand the vocabulary, personality types, and nuances of how each customer segment communicates and finds information will be a key cornerstone to your organic search program that produces results.
