Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!

Dana E. Neuts

3 Major U.S. Newspapers See Big Jump in Subscriptions After the Election

Regardless of where you fall on the political spectrum, we have learned one thing from this election – our country wants and needs change, and voters are more engaged than ever in the political conversation. They want to know what’s going on, and they are turning to trusted news outlets to provide them with that information. Recent subscription figures from the New York Times, the Wall Street Journal and the Boston Globe bear that out. Let’s take a look at how their numbers have changed in the wake of the election.

3 Major U.S. Newspapers See Big Jump in Subscriptions After the Election Read More »

Keurig Launches Monthly Coffee Subscriptions for Holiday Gift Giving

Last week Keurig Green Mountain, maker of the popular Keurig coffee maker, announced the debut of a monthly coffee subscriptions, just in time for the holiday season. Under the new program, subscribers can get a regular shipment of their favorite K-Cups delivered right to their door, including favorite brands like Green Mountain Coffee, The Original Donut Shop, Starbucks and Dunkin Donuts, or they can choose an assortment of K-Cups based on their personal roast and flavor preferences.

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This Week’s Subscription Headlines: News, Newsletters & Net Neutrality

In this week’s subscription news, net neutrality is in jeopardy with president-elect Donald Trump in opposition, LinkedIn launches Sponsored InMail, industry experts offer advice on business models for newsletters, ways to accommodate ad blockers in your next campaign, and why it is difficult to drive subscriptions via Apple News.

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Subscription News Updates: Amazon, Microsoft and Facebook

This week Amazon Music Unlimited matches its streaming music competitors by offering a family plan with comparable benefits and pricing, Microsoft tries to smooth things over with the European Union by offering concessions in its acquisition of LinkedIn, and Facebook finds itself in another mess – this time admitting it has overinflated publisher metrics, including average time spent on Instant Articles.

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Signal Snowboards Launches First-Ever Snowboard Subscription

On Monday, Signal Snowboards of Orange County, California made history by launching the first-ever snowboard subscription, reports Transworld Snowboarding. Dubbed the Signal Subscription Service (SSS), the new service allows snowboarders to buy new snowboards at an affordable monthly rate while also becoming part of an online snowboarding community.

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New York Daily News is the Latest Newspaper to Consider Staff Cuts

In a memo to staffers, New York Daily News editor-in-chief Arthur Browne warned employees that staff cuts could begin before the end of the year if enough employees do not take a voluntary buyout, reports Media Post. Though the New York Post speculates that the Daily News is looking to make $6 million in budget cuts, it has not been disclosed how many staff positions need to be eliminated.

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Coursera Now Offers Subscriptions for Education Specialization

Coursera, a for-profit, online education platform that partners with top universities and organizations worldwide, just made professional education a little more affordable. The company recently announced that it would offer Specialization subscriptions, a new payment model that would allow students to pay for all the content in a particular area of study on a month-to-month or annual basis. Coursera launched the new program October 31, and will continue to roll out its most popular Specializations in the coming months.

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School Zone Launches AnywhereTeacher.com, a Subscription for Kids

Last week School Zone announced the launch of Anywhere Teacher, a new multi-platform, supplemental learning subscription for kids that is accessible across platforms and devices. Kids can log into any device to access AnywhereTeacher.com to practice essential reading and math skills with books, games, videos, flash cards, songs and music, printable workbook pages and more. Geared toward kids from ages 2 to 8, Anywhere Teacher was created by a team of educators, editors, designers and programmers.

School Zone Launches AnywhereTeacher.com, a Subscription for Kids Read More »

This Week’s Subscription Headlines: Ads and Print and Traffic Decline

With this week’s subscription news headlines, we get the opportunity to forget about the presidential election for a while: Amazon considers a Prime housekeeping service, Teen Vogue magazine reduces its print schedule to quarterly, and Apple brings in NBCUniversal to sell ads in Apple News. We’ve also got churn reduction strategies and print and traffic declines.

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Tableau Shifts Focus Away from Perpetual Licenses to Subscriptions

In last week’s earnings call, business intelligence software maker Tableau announced it was shifting its focus away from perpetual licenses and toward subscription licensing. The move will provide recurring revenue for Tableau while also making its product available to more companies at a lower price point. CEO Adam Selipsky said this shift will initially put more pressure on the company’s bottom line, but it would help stabilize revenue and diversify the company’s customer base over time.

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