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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!

Dana E. Neuts

Amazon’s Thanksgiving Holiday Weekend Breaks Company Records

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The Thanksgiving holiday weekend was record-breaking for Amazon (NASDAQ: AMZN) with Cyber Monday being the biggest shopping day in company history with more products being ordered globally than on any other day. Over the five-day holiday shopping weekend or “Turkey 5,” Thanksgiving through Cyber Monday, customers around the world purchased more than 18 million toys. On Black Friday and Cyber Monday, Amazon customers bought more than 13 million fashion items.

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Glamour Magazine Shutters Print Edition after January 2019 Issue

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Condé Nast-owned Glamour magazine is the latest women’s magazine to ditch print in favor of a digital audience, reports The New York Times. Just a year ago, Glamour went from 12 issues down to 11, but now it is ending its regular print edition altogether. The last issue will be the magazine’s January issue, scheduled to be on newsstands now. The magazine may occasionally publish special issues like its popular Women of the Year edition. According to Condé Nast, Glamour, which was first published in 1939, reaches one out of eight American women, with 9.7 million print readers, more than 11 million unique monthly users online, and over 14 million social media followers.

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AutoNation Partners with Fair to Offer Subscriptions on Used Cars

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AutoNation, who claims to be America’s largest auto retailer, has partnered with digital subscription service Fair, a two-year-old startup, to allow qualified drivers to lease used cars on a monthly basis rather than buying or financing them on a long-term basis. Consumers use the Fair app, available for download in the App Store or Google Play Store, to get approval and shop for a car. Each car includes a limited warranty, routine maintenance and roadside assistance as part of the package. Insurance, additional miles and excess wear-and-tear protection can be added as extras and are bundled into the monthly payment.

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Weekly Subscription News: Payments, PageFair and Plus-Size

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In this week’s subscription headlines, Blue Apron’s stock drops after failing to meet revenue projections, The Guardian reports that reader payments make up 12 percent of their revenue, and plus-size subscription service Dia&Co adds $70 million in new funding. Also this week, AutoNation launches a used-car subscription service, BlackBerry buys a cybersecurity firm, and Squarespace develops a new feature for DTC subscription brands.

Weekly Subscription News: Payments, PageFair and Plus-Size Read More »

Five on Friday: Chatbots, Malicious Ads and the Freemium Model

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In Five on Friday this week, college textbooks are becoming more accessible, thanks to the subscription model, Microsofts Windows 10 mail client tries an ad-supported freemium model, Facebook is making changes to its subscription messaging chatbot permissions, malicious ads are being embedded in ad images, and the traditional publishing model isnt working.

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Subscription Companies Offer Big Black Friday Deals to Attract Subscribers

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You don’t have to have a brick-and-mortar store to make the most of one of the biggest shopping day of the year – Black Friday, November 23. Subscription companies are capitalizing on the opportunity with some of their own deals, not just attracting customers for a day for, hopefully, for months or years to come. Here are a few big Black Friday deals that other subscription companies can learn from and some deal-seeking consumers might want to check out:

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The Saturday Evening Post Digitizes Nearly 200 Years of Its Archives

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The Saturday Evening Post has made thousands of issues of its weekly magazine, dating back as far as September 29, 1821, available online. For $15 a year, subscribers become members of the nonprofit Saturday Evening Post Society, receive print (six issues per year) and digital copies of the magazine with a 300-plus year history, complete access to the digital archives, and other membership perks. Subscribers can choose between a print + digital, print-only and digital-only subscriptions for $15 a year. The magazine currently has an estimated 268,000 paid subscribers, according to the Alliance for Audited Media, as cited by Folio magazine.

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Match Group Reports Double-Digit Growth in Q3 Revenue and Subscribers

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This Thanksgiving, Match Group (NASDAQ: MTCH) is grateful for subscribers, boasting 23 percent growth in average subscribers in the third quarter of 2018. The company now has 8.1 million total subscribers across all of its products including Tinder, Match, PlentyofFish, OKCupid and other dating sites. The company also reported double-digit growth for total revenue. The company’s total revenue for the third quarter was $444 million, representing growth of 29 percent year-over-year. This was driven by average subscriber growth and average revenue per user growth of 6 percent.

Match Group Reports Double-Digit Growth in Q3 Revenue and Subscribers Read More »

Sienna Charles Launches Subscription-Based Luxury Travel Magazine

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Voyage, a new subscription-based luxury travel platform and magazine, launched earlier this month. Published by Sienna Charles Travel, an elite travel agency catering to celebrities and executives, Voyage offers subscribers two seasonal issues of Voyage Magazine, a summer newspaper and biweekly digital newsletters. For $750 a year, subscribers will also receive a custom-designed destination guide for the location of their choice and invitations to exclusive Voyage-branded events.

Sienna Charles Launches Subscription-Based Luxury Travel Magazine Read More »

Weekly Subscription News: Disney, DROPOUT and Dollar Shave Club

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In this week’s subscription news, Google’s Chrome does its part to stop mobile subscription scams, CollegeHumor launches its premium subscription service DROPOUT on Twitch, and Netflix is on pace to hit 10 million subscribers in the United Kingdom. Also this week, Amazon is giving all shoppers free shipping for holiday shopping purchases, Mindbody’s revenue grows but its stock value drops 18 percent, and Disney launches a Disney Princess subscription box.

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