Amazon’s Thanksgiving Holiday Weekend Breaks Company Records

Customers worldwide purchased more than 180 million products over the five-day holiday shopping weekend.

Amazon's Holiday Weekend Breaks Company Records

Cyber Monday was the biggest shopping day in Amazon history.

Subscription News: Amazon’s Thanksgiving Holiday Weekend Breaks Company Records

Source: Amazon

‘Tis the season to be jolly, and Amazon has 180 million reasons to be jolly this year. The Thanksgiving holiday weekend was record-breaking for Amazon (NASDAQ: AMZN) with Cyber Monday being the biggest shopping day in company history with more products being ordered globally than on any other day. Over the five-day holiday shopping weekend or “Turkey 5,” Thanksgiving through Cyber Monday, customers around the world purchased more than 18 million toys. On Black Friday and Cyber Monday, Amazon customers bought more than 13 million fashion items.

“Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season,” said Jeff Wilke, CEO Worldwide Consumer, in a news release yesterday. “With curated gift guides, convenient shopping experiences, incredible product selection, and free shipping with no minimum purchase amount, Amazon offers customers tremendous value-sure to deliver smiles all season long.”

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Highlights from the holiday shopping weekend include the following:

  • Holiday shopping sales were big for small and medium-sized businesses, growing 20 percent on Black Friday compared to last year.
  • Over the five-day weekend, Amazon customers purchased more than 180 million items.
  • Top sellers included Christmas lights via Prime Now, the all-new Echo Dot, the Amazon Smart Plug, Michelle Obama's “Becoming,” the L.O.L. Surprise Series toys, AncestryDNA: Genetic Testing Ethnicity, Bose QuietComfort 25 Acoustic Noise Cancelling Headphones for Apple, Jenga, and the six-quart Instant Pot DUO60.

Subscription News: Amazon’s Thanksgiving Holiday Weekend Breaks Company Records

Source: Amazon

Of course, Amazon products were big sellers around the globe as well. The new Echo Dot was the #1 selling product across all manufacturers and all categories. Other top sellers were the Fire TV Stick 4K, the Fire 7 tablet with Alexa, iRobot Roomba, millions of Fire tablets and Kindle devices, and Amazon home security products including Ring and Blink products.

Amazon reports that, leading up to the holiday weekend, Whole Foods Market and Amazon made customers' lives easier as they prepared for Thanksgiving guests. Highlights include:

  • Prime members saved millions on grocery items, including turkeys, from Whole Foods Market. Turkey sales broke company records for the second year in a row.
  • More shoppers ordered Thanksgiving meals and had groceries delivered through Amazon Fresh and Prime Now.
  • Day-before-Thanksgiving top sellers included lemons, celery and onions.
  • Alexa got in on the action, advising customers on how to prepare and roast their turkeys, sharing requested recipes and serving as a kitchen timer.

Amazon did not announce whether they acquired new Prime members during the holiday shopping weekend.

Insider Take:

On the heels of Amazon's announcement about dividing its new headquarters between Virginia and New York City, Amazon reports record holiday shopping results. This comes as no surprise, as Amazon has been setting holiday shopping records for years. Alexa's additional skills, Amazon's new products and the 2017 acquisition of Whole Foods contributed to this year's success.

Personally, Amazon made my holiday much easier. I ordered groceries twice using Amazon Fresh – including my turkey – on the Saturday and Wednesday before Thanksgiving. This helped me avoid the grocery store for the most part. While they didn't have everything I needed, they had most items I needed and at prices comparable to stores. I didn't do any Black Friday or Cyber Monday shopping, but I did get a deeply-discounted Instant Pot from Amazon on the Wednesday before Thanksgiving.