10 Strategies to Promote Your Subscription Brand with Influencer Marketing

Heres how to make the most of your influencer marketing budget.

The idea of influencers is not a new one. In fact, theyve been around for decades, often times in the form of a celebrities as company spokespeople. Remember Brooke Shields and her Calvins? O.J. Simpson for Hertz? William Shatner for Priceline.com? Joe Dimaggio and his Mr. Coffee? Those are all examples of influencers. The marketing world has evolved since then, but instead of having spokespeople, brands, including subscription companies, are now using (paid) influencers to promote and share their products and services. It is a subtler, but more meaningful approach. Lets take a closer look.
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