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August 25, 2017

Medium Launches New Logo and Expands Partner Program to Pay Writers

Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Consumer Services, Freemium, Industry Announcements, Metered Subscription, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscription Apps, Subscription Business Marketing /

Earlier this week digital publishing platform Medium revealed an updated logo and an expanded Partner Program to pay writers for quality content based on engagement. Neither change comes as a total surprise, because Medium CEO Ev Williams has been talking about major changes since January that have, so far, included layoffs, a renewed focus and a consumer subscription product. The latest changes include a logo similar to a previous version of the company logo, a ‘clap’ system to reward writers, and a metered paywall.

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Five on Friday: Successful CEOs, Strategies and Subscription Jobs

Auto-renew Subscription, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Consumer Services, News, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing /

In this weeks Five on Friday, The SaaS Report shares the top 50 SaaS CEOs of the year, CIO offers six strategies for smart digital publishers to use to monetize their content, Shopify tells us how to land our business in the press with six tactics and five tools, Forbes explains how successful CEOs use LinkedIn to kickstart their business, and last but not least, we share five top subscription jobs found on LinkedIn.

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10 Strategies to Promote Your Subscription Brand with Influencer Marketing

Auto-renew Subscription, Best Practice and How To, Business Services, Consumer Services, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Boxes, Subscription Business Marketing /

The idea of influencers is not a new one. In fact, theyve been around for decades, often times in the form of a celebrities as company spokespeople. Remember Brooke Shields and her Calvins? O.J. Simpson for Hertz? William Shatner for Priceline.com? Joe Dimaggio and his Mr. Coffee? Those are all examples of influencers. The marketing world has evolved since then, but instead of having spokespeople, brands, including subscription companies, are now using (paid) influencers to promote and share their products and services. It is a subtler, but more meaningful approach. Lets take a closer look.

10 Strategies to Promote Your Subscription Brand with Influencer Marketing Read More »

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