President-Elect Donald Trump’s attacks against specific media organizations seem to be having the opposite of his intended effect. Rather than proving they are as unpopular as Trump claims, magazines like Vanity Fair are seeing big increases in new subscribers.

In fact, within 24 hours of a Donald Trump (@realDonaldTrump) tweet that Vanity Fair magazine was ‘way down, big trouble, dead!’ the magazine added 13,000 new subscribers, the highest number of subscriptions sold in a single day at publisher Conde Nast, reports Poynter.

It isn’t clear what fueled Trump’s fire, but Benjamin Mullin of Poynter says it might be a reaction to Tina Nguyen’s article “Trump Grill Could Be the Worst Restaurant in America,” published on December 14. In addition to criticizing the restaurant’s food, décor, inconsistent menus and disappointing booze, Nguyen said the allure of the restaurant, like Trump, is “that it seems like a cheap version of rich.” She went so far as to call the food “slop,” and said she had to brush her teeth twice before curling up in bed to wait for the nausea to pass.

Nguyen concludes her scathing review with this diatribe:

“I reflexively want to be generous in my assessment of what the post-election Trump Grill says about the Trump presidency. Perhaps it’s a sign that Trump is in over his head, and a shallow, mediocre man who runs a shallow, mediocre business empire (and restaurant) would sink and implode, crushing the expectations of millions of his hopeful supporters. But watching Trump parade his enemies through the nearby lobby, taunting them with prestigious appointments only to cruelly humiliate them, I had to look over at the human cattle herd at the Trump Grill, overwhelming a well-meaning staff with their dreams of a meal fit for a president, and wonder if he cared about any of them, either.”

By Friday, December 16, when Mullin’s article was posted, nearly 1 million unique visitors read the story after Trump’s tweet, Poynter says. In addition, Vanity Fair’s “The Hive” has gotten more than 330,000 unique visitors to other Trump stories since the tweet. While Trump may not be happy about the review, Vanity Fair certainly is, while remaining true to its journalistic style which is raw yet poetic.

Vanity Fair is not the only publication to benefit from post-election subscription surges. In late November, we wrote about the New York Times, the Wall Street Journal and Boston Globe who have all reported a big boost in subscriptions after the presidential election. Trump tweeted that the New York Times was losing thousands of subscribers because of its “very poor and highly inaccurate coverage of the ‘Trump phenomena,'” but the opposite is actually true. In the week after the election the Times added 41,000 new paid – print and digital combined – subscribers.

The Wall Street Journal reported an uptick in traffic as well. On November 8 and 9, WSJ.com had the highest volume of unique visitors since February 2014, a 45 percent increase. New subscriber volume grew by 300 percent, and new subscriber volume was up 160 percent for November 8 and 9. The Boston Globe said new digital subscriptions rose 66 percent in the 10 days following the election, compared to the 10 days prior.

Insider Take:

Regardless of your political loyalties, little has remained the same since the election, and like it or not, president-elect Donald Trump is news. The interesting thing is that, for someone in the public eye, he doesn’t accept criticism very well and that makes for big headlines. Trump is quick to lash out, and Twitter seems to be his podium of choice, spreading his wrath – as well as his praise – to his 17.6 million followers.

The media is often the subject of Trump’s ire, like Vanity Fair in this case. What we find particularly interesting is that Trump’s claims about subscribers and numbers are inaccurate and can be fact-checked. He wants to discredit those media outlets, but instead of doing so, he draws more attention to the very stories he is protesting and media organizations are benefiting. It should be an interesting four years.