Insight to drive subscription growth

Join
illustration of the number five, representing the five subscription business topics for this column, Five-on-Friday

Five on Friday: Ad Disclosures, Lookout Local and Subscription Success

Featuring the FTC, Ken Doctor, Hunt A Killer, Gatehouse and Gannett

Source: Bigstock Photo

In this week's edition of Five on Friday, we review the FTC's new advertising disclosure guidance for online influencers; Ken Doctor announces the 2020 launch of his new venture, Lookout Local; now live, Disney+ shares details about its bundled offer with Hulu and ESPN+; the 'Hunt A Killer" mystery game is raking in $2 million a month in subscription revenue; and NewsGuild-CWA says the Gatehouse-Gannett merger will hurt journalism.       FTC Releases Advertising Disclosu...

 

HELLO!

This premium article is exclusively reserved for Subscription Insider PRO members.

Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!

                   

Learn more about Subscription Insider PRO memberships!

Already a Subscription Insider PRO Member? 
Please Log-In Here!

Picture of Dana E. Neuts

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
More Articles By Dana E. Neuts

Up Next

Person holding smartphone with Instacart app in front of orange background with the logo in white

NY AG Demands Instacart Document “Price Experiments,” Warns Disclosures May Violate New York’s Algorithmic Pricing Law

Wrestling arena in black and white

WWE Faces Proposed Class Action Over ESPN DTC Rollout as Complaint Alleges “No Upcharge” Confusion

2025 Subscription Management Deal Report: Platforms Expand Into the Monetization Layer

Register Now For Email Subscription News Updates!​

Search this site

You May Be Interested in:

Stop the Silent Revenue Drain: How top subscription brands are eliminating waste, protecting revenue, and building resilience for 2026.

Log In

Join Subscription Insider!

Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech.

Already a Subscription Insider member? 

Log In

Access these premium-exclusive features

  • Unlimited Access to Premium Content, Stats, Trends, Webinars, and News Archives
  • Deep Discounts on Subscription Insider Events and Training Programs.
  • Discounts from Partners, Monthly Office Hours, and More!
  • Member-Only Intel on Recurring Payments & Processing, Subscriber Retention, Subscriber Acquisition & Marketing, Subscriber Management, Legal and Compliance, Enhancing Customer Experience, Product, Pricing & Packaging, Subscription Ops, and More.

Monthly
(Normally $57)

Perfect To Try A Membership!
$ 35
  •  
Join Now
Billed every 30 days.
Cancel any time.

Annually
(Normally $395)

$16.25 Per Month, Paid Annually
$ 195
  •  
Join Now
Billed every 365 days. Cancel any time.
POPULAR

Team
(10 Members)

Normally Five Members
$ 997
  •  
Join Now
Billed every 365 days. Cancel any time.

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.