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Ad revenue for newspapers has been falling for years, but the migration of ad dollars, especially to Facebook and Google, are pushing news orgs away
TheSkimm, a digital media company known for its witty, daily newsletter, raised $12 million in Series C funding from mostly female investors including TV producer
If you operate a subscription or membership business – regardless of subscription vertical, industry, consumer focus, or transaction volume – your revenue is impacted by
Paid content is continually evolving, from consumer usage, attitudes, and preferred payment methods to segments of the paid content industry still adopting digital subscriptions. In
Consumers say they opt-in to email newsletters, promotions, and lists because they want discounts and promotions. Or because they want an offered incentive. Or to
Robert Skrob, Subscription Insider Guide to Membership Retention and President of Membership Services, asked the heads of several specialized information publishers to talk about their
A recent report byMIT Sloan Management Reviewand Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by
Book publishers, film studios, and TV channels beware! Indie content creators are bypassing traditional intermediaries and forging ongoing relationships directly with subscribing supporters. Two Internet
In the last part of our series, Organic Search for Publishers, Kevin Novak explains how to create and scale a system for optimizing organic search
Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part seven of Organic Search for Publishers, he explains where and
