August 31, 2017

Major News Outlets Bring Down Paywalls to Share Hurricane Harvey News

As Hurricane Harvey pummeled the Texas coast starting late last week, news outlets like The New York Times, Washington Post, Wall Street Journal, the Los Angeles Times, and the Houston Chronicle brought down their paywalls, making people, safety and information a priority over revenue. Some provided free access for a limited time, while other outlets continue to offer free access of storm-related news to non-subscribers.

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Email Growth and Retention: Data-Based Tips To Keep Subscribers Happy

Consumers say they opt-in to email newsletters, promotions, and lists because they want discounts and promotions. Or because they want an offered incentive. Or to support a brand or cause they love. Or to get exclusive content. Our latest trend report takes a close, research-based look at these and other factors that make subscribers smile to see your email.

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