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At The Gate: Newspaper Sites Prioritize Metered Content, Again

Despite naysayers, general interest news websites are putting up tighter — and more intelligent — metered gates. Some of these efforts are working; others, well, well see.

The online ad jungle, a wild place in which a website could forage and survive not so many years ago, is now being clear-cut by the gaping maws of those two 8,000-ton brontosaurs, Facebook and Google. But don't take my word for it:  

(Source: eMarketer, MediaPost, via Statista) That's over half the online digital ad market swallowed up by Facebook and Google. And that's amazingly bad news for the general interest new sites that compete for the same ad dollars. So bleak is the situation that t...

 

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