Even if your newsfeed or blog is free, you can sell subscriptions automatically via Amazon's Kindle publisher program. All you need is an RSS feed and about 30 minutes for set-up. This is a great marketing and branding tactic for established publications with large audiences or niche sites with a large blog following. Read this HOW TO guide For details, revenue info, screenshots, and a behind-the-scenes look at three publishers' Kindle subscription programs -- including NYTimes.com.
Confused about how to set up a trial offer? Or unsure whether you're "doing it right"? In this 40-minute video, Subscription Site Insider Editor Minal Bopaiah takes you through the best practices for trial offers, from technical and payment processing considerations to marketing and design tips to improve conversion rates. Plus, learn why you might be better off with a $1 trial than a free trial offer!
See how American Writers & Artists, Inc. created a compelling email offer to prospective subscribers by imposing a deadline and highlighting benefit copy with a numbered list
How a Niche Business Information Publisher Uses Conversion Optimization Strategies to Maximize Profits
Since launching its web-based business in 1998, BLR-Business & Legal Resources has come a long way in converting visitors into subscribers online. Starting with basic testing in the early 2000s and graduating to more advanced, segment-based testing during the past four years has helped BLR hone offers and page design to get high conversion rates.