Pearson Tests Subscription Market for College Textbooks
Economic textbook authors Glenn Hubbard and Tony O’Brien have found a way to turn their $250 introductory economics textbook into a $90 per semester subscription, reports Quartz. Published by Pearson, the 800-page textbook isn’t just a digitized version of the hardcover textbook though. The new version of Hubbard and O’Brien’s textbook has about half the text of the original, and it includes videos and other interactive components, adapted to the way that college students learn today.
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