Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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We all know that you should have a user-friendly account management section on your subscription site that lets subscribers cancel online. It’s a much better
Amazon’s Prime subscription offering is unique — it offers free shipping, streaming videos and access to a Kindle library, all for $79 a year. We
The eCard industry is pretty flush with free product, but U.K.-based eCard site Katie’s Cards is turning a profit with paid content and subscribers across
AOL is often seen as the old fogey of the online subscription business, but this old fogey still knows how to milk a subscription Model
The Federal Trade Commission (FTC) recently issued a study indicating that when marketers use the phrase “up to” in claims about their products, many consumers
Poynter posted a misleading headline this week, stating that “Half of first year’s paywall revenue comes in first three months.”The story was based on a
Highbeam Research provides students, journalists, academics and business execs a convenient subscription database of 90 million newspaper, magazine and journal articles. In this Case Study,
Sorry Adweek, but your big ‘scoop’ this week revealing that Politico’s first year paid subscription renewal rate is 96% isn’t as surprising as you think.
Through a powerful database and switching from a B2C to a B2B focus, Contact Any Celebrity is able to generate more than $1 million a
While membership and dating sites can be a great subscription revenue Model, they have their own unique challenges as well. One of those challenges is
