The eCard industry is pretty flush with free product, but U.K.-based eCard site Katie’s Cards is turning a profit with paid content and subscribers across the globe. What are they doing differently from the naysayers who think there’s no market for high-quality, artistic content on the Web? Well, a number of things, including a unique pricing model that combines B2B one-off sales and B2C subscriptions. But one of the things I like the most is that…
August 23, 2012
U.K.-based ecard company Katie’s Cards had a big photo of the company’s founder on its homepage. When the marketing team decided to test visitor-to-paying-subscriber conversion rates with two different homepage designs, the results were surprising!
Katie’s Cards — a subscription ecard company — is the case that proves you can make money from exceptionally high quality content, even in a market flooded with free stuff. The company profits from a mixed business model, selling similar content to consumers through low cost subscriptions and to businesses through high-priced one-off sales. Marketing Manager Racheal Ellis spoke with us about the site’s A/B test results and Facebook integration. Plus, learn why you need to add new online tools — not just new content — to retain subscribers.