We just love what The New Yorker is doing this holiday season to increase their renewal rates.The publication is tying its gift subscription offers to its renewal efforts, giving existing subscribers the chance to renew their subscription and give a gift subscription for free! That’s two subscriptions for the price of one!
The offer was sent via email and are intended for the print publication, but its easy to adopt for online and digital subscriptions. And it’s great, economic way to conduct both renewal and acquisition marketing at the same time, while harnessing the power of word-of-mouth marketing. A triple whammy!The offer links to this landing page, which is not bad. But it could use some improvement. For one, you may want to pre-populate the form with your current subscriber’s info. And your colorful button should be more compelling, announcing “Get 2 for 1 Now!” And lastly, please use a one-column form.Image courtesy Falcon Writing via Flickr.