Add New Online Tools, Not Just New Content, To Retain Subscribers

The eCard industry is pretty flush with free product, but U.K.-based eCard site Katie’s Cards is turning a profit with paid content and subscribers
The eCard industry is pretty flush with free product, but U.K.-based eCard site Katie's Cards is turning a profit with paid content and subscribers across the globe. What are they doing differently from the naysayers who think there's no market for high-quality, artistic content on the Web? Well, a number of things, including a unique pricing model that combines B2B one-off sales and B2C subscriptions. But one of the things I like the most is that…...

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