We all know that you should have a user-friendly account management section on your subscription site that lets subscribers cancel online. It's a much better way to reduce chargebacks and remain a "merchant in good standing" with credit card companies. But that doesn't mean you can't try to save the account before a subscriber cancels. Hulu does just that with this great landing page after Paywall Times publisher Anne Holland clicked "cancel": There are a number of things…...
Hello There!
This premium content is exclusively reserved for Subscription Insider members.
Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.
