Lesson from Hulu: Save Potential Cancels With a Great Landing Page

We all know that you should have a user-friendly account management section on your subscription site that lets subscribers cancel online. It’s a much
We all know that you should have a user-friendly account management section on your subscription site that lets subscribers cancel online. It's a much better way to reduce chargebacks and remain a "merchant in good standing" with credit card companies. But that doesn't mean you can't try to save the account before a subscriber cancels. Hulu does just that with this great landing page after Paywall Times publisher Anne Holland clicked "cancel":   There are a number of things…...

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