Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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When it comes to best practices, auto-renew has long been the favored child for increasing retention rates. However, print subscription marketers often tell me they
I’ve written before about how smart subscription marketers will tie their year-end renewal efforts to a gift subscription offer. This technique does double duty by
Customer lifetime value is an important metric because it allows you to estimate the ROI on your marketing spend, explained Bakley Smith, CFO of TestingMom.com
Market research used to be a prohibitively expensive endeavor, especially for independent publications. But online survey software has made market research, industry benchmarking and even
So for those of you who have been skeptical of my advice that sending a paper renewal notices is a best practice for boosting your
In its most recent renewal notice to subscribers, Carbonite uses three best practices. Find out what they are and swipe them for your next subscriber
Earlier this week, I wrote about three great tips for mobile-optimized emails, an important topic for any subscription content site since email is the most
We love the idea of getting digital readers when they’re young, and even encouraging parents and adults to give a digital magazine as a gift
At first glance, this may seem like a loyalty gift campaign by LinkedIn. But upon closer inspection, it’s a better example of a cross-sell campaign
Before LinkedIn went public, it admitted it needed to do a better job of engaging subscribers. Here’s their initial remedy to that problem (and not
