Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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In its most recent renewal notice to subscribers, Carbonite uses three best practices. Find out what they are and swipe them for your next subscriber
Earlier this week, I wrote about three great tips for mobile-optimized emails, an important topic for any subscription content site since email is the most
We love the idea of getting digital readers when they’re young, and even encouraging parents and adults to give a digital magazine as a gift
At first glance, this may seem like a loyalty gift campaign by LinkedIn. But upon closer inspection, it’s a better example of a cross-sell campaign
Before LinkedIn went public, it admitted it needed to do a better job of engaging subscribers. Here’s their initial remedy to that problem (and not
We love this onboarding email for one big reason — it’s ultra-personal. That’s conveyed not only by the From name of a real live person,
Netflix has 1.5 million paying subscribers in the UK, according to Q2 reports released by the company, and may be edging closer to 2 million
So here’s my favorite retention tactic of all time, as executed by Aweber (but which every subscription site should be using if they can). When
The Street, a subscription website covering Wall Street and the financial sector, generated $13.5 million in revenue in the second quarter of 2013. That’s an
Many digital publishers and subscription sites sell group subscriptions and site licenses based on the number of seats or users, which makes sense. But TV
