FRAUD ALERT: If You’re Not Sending Renewal Notices to Your Subscribers, Someone Else Will
So for those of you who have been skeptical of my advice that sending a paper renewal notices is a best practice for boosting your bottom line, here’s incontrovertible proof. The Better Business Bureau has issued warnings about a subscription renewal scam run by a company called Associated Publishers Network, or APN. Apparently, subscribers to The New York Times and The Wall Street Journal have been mailed paper renewal notices and then asked to submit a…
