September 12, 2013

Looking to Survey Your Market? Here’s One Tip to Boost Your Response Rate [Data Chart]

Market research used to be a prohibitively expensive endeavor, especially for independent publications. But online survey software has made market research, industry benchmarking and even customer satisfaction polling much easier. However, the ease of using such software doesn’t mean everyone uses it well. In this week’s Members-Only How-To on Subscription Site Insider, we detail the 10 best practices you need to observe to create an effective survey, as well as six ways to boost your response rate…

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Create Effective Online Surveys and Boost Response Rates: 10 Best Practices and 6 Tactics

When you’re conducting online surveys, whether it’s for market research, customer satisfaction polls or other ends, there are a number of best practices that can help boost your response rate and produce more dependable findings. In this How-To, we outline what you need to keep in mind, from survey creation to dissemination to data collection — all with an eye on making analysis easy. Discover 10 best practices to creating useful surveys, the 3 types of questions to use, and 6 tactics for boosting your response rate.

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