Market research used to be a prohibitively expensive endeavor, especially for independent publications. But online survey software has made market research, industry benchmarking and even customer satisfaction polling much easier. However, the ease of using such software doesn't mean everyone uses it well. In this week's Members-Only How-To on Subscription Site Insider, we detail the 10 best practices you need to observe to create an effective survey, as well as six ways to boost your response rate…...
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