Should Subscription Sites Let Subscribers Opt-Out of Auto-Renew?

When it comes to best practices, auto-renew has long been the favored child for increasing retention rates. However, print subscription marketers often tell me
When it comes to best practices, auto-renew has long been the favored child for increasing retention rates. However, print subscription marketers often tell me they feel uneasy about this marketing tactic since it's foster parent "subscribe 'til forbid" was a long-established worst practice in the magazine world. That may be why I was recently intrigued by a subscription site that defaulted to auto-renew but let subscribers opt-out of it: So, is this a good idea? The answer is: It…...

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