Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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Compliance legal expert Marc Roth breaks down the FTC’s surprise 60-day delay of the Negative Option Rule—and the confusion it leaves behind.
Paavana Kumar breaks down the new disclosure, consent, and cancellation rules subscription businesses must follow under the FTC’s Click-to-Cancel Rule and stricter state laws.
Pricing Expert Mark Stiving Shares Proven Tactics to Increase Revenue, Improve Value Perception, and Reduce Churn
Marc Roth Unpacks a Flurry of State Legislation—and Why the FTC’s Negative Option Rule May Not Be Dead Yet
Learn from Mark Roth of Cobalt Law about the FTC’s negative option rule, new state laws, and what subscription businesses must do.
Unlock your growth potential with actionable insights into customer data management, shipping, packaging, marketing, and revenue diversification.
Discover where your customers cancel subscriptions and learn actionable strategies to reduce churn, improve retention, and strengthen customer relationships.
How can your subscription business thrive in 2025? Explore expert insights on retention, operational efficiency, and overcoming regulatory challenges.
Amid legal challenges and Congressional review, the FTC’s long-anticipated rule on negative option marketing is set to take effect in January.
Expert Analysis from Cobalt Law’s Marc Roth on the FTC’s Final Negative Option Rule—What’s Changed, What’s Next, and How It Impacts Your Business
Learn how subscription businesses can use payment salvage and decline recovery strategies to prevent revenue loss from failed transactions.
Learn how to address payment experience-related issues to transform customer relationships, reduce churn, lower costs, and increase lifetime value.
Upselling and cross-selling are powerhouse strategies for subscription businesses that want to increase revenue and offer more value to their customers.
As subscriptions become ubiquitous, it’s time to rethink their use. Discover when subscriptions add value, when they don’t, and alternatives that respect customer needs.
Mark Roth of Cobalt Law provides the latest updates on the FTC’s stalled Negative Option Rulemaking and California’s evolving AB 2863 legislation.
Marc Roth, Subscription Legal Expert, Analyzes Recent Changes in Auto-Renewal Legislation Across the FTC and Five States
Why Connecting Emotionally with Subscribers Outperforms Traditional Product Pitches
Improve your subscription business bottom line by tackling one of the more technical and often overlooked aspects of customer retention—payment processing efficiency.
Elevate your subscriber retention with SMS messaging. This on-demand workshop will help you learn the art of utilizing SMS messaging with AI to dramatically grow
Coverage of the FTC’s latest hearing on proposed amendments to negative option billing rules, featuring industry pushback and debates over consumer protection and business impacts.
Latest
New bundled perks program offers rotating discounts, sweepstakes, and access opportunities—to drive engagement, retention, and bundling across platforms.
Pricing Expert Mark Stiving Shares Proven Tactics to Increase Revenue, Improve Value Perception, and Reduce Churn
Learn from Mark Roth of Cobalt Law about the FTC’s negative option rule, new state laws, and what subscription businesses must do.
Discover where your customers cancel subscriptions and learn actionable strategies to reduce churn, improve retention, and strengthen customer relationships.
Learn how subscription businesses can use payment salvage and decline recovery strategies to prevent revenue loss from failed transactions.
Learn how to address payment experience-related issues to transform customer relationships, reduce churn, lower costs, and increase lifetime value.
Why Connecting Emotionally with Subscribers Outperforms Traditional Product Pitches
Learn how the reclassification to high risk of MCC 5968 is reshaping the subscription payment processing landscape, with insights from payment expert Melanie Stout.
Improve your subscription business bottom line by tackling one of the more technical and often overlooked aspects of customer retention—payment processing efficiency.
