Subscriber Acquisition
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Looking for some new ways to boost your subscription sales? Let’s re-examine your landing page, then! In this 30-minute video, Insider Editor Minal Bopaiah will
By Minal Bopaiah Once you’ve got the basics of landing page and paywall design down, it’s a good idea to test a few additional ideas
By Minal Bopaiah Quick on the heels of the subscriber acquisition deal Spotify made with The Times, The Sun announced plans to acquire more subscribers
By Minal Bopaiah Music streaming site Spotify has struck a deal with News UK to offer a year of free music to subscribers of The
By Minal Bopaiah Earlier this week, Re/code and The Atlantic published articles claiming Facebook was beating out Google in sending referral traffic to content sites.
In December, The New York Times featured Susan Miller’s Astrology Zone app in a story about how popular apps are trying to find a revenue
By Minal Bopaiah Many paywalled news sites decide to show the first few lines of a news story before blocking access. But did you know
By Minal Bopaiah While there’s been a flurry of launches in the eBook subscription space (e.g., Scribd., Oyster, and others) few sites have sought meaningful
By Minal Bopaiah The New York Times is altering the metered paywall on its mobile app to “better align the experience with that of NYTimes.com,”
The New York Times is altering the metered paywall on its mobile app to “better align the experience with that of NYTimes.com,” a spokesperson told
