February 6, 2014

Case Study Lessons: Use Push Notifications to Increase Engagement with Mobile Apps

Leave a Comment / News, Subscription Apps / Minal Bopaiah

By Minal Bopaiah When it comes to mobile app subscriptions, there are a lot of unknowns right now. How many people will actually buy a subscription within the app? What’s the best retention marketing for mobile? How much can you really charge? Some of these questions are answered in our latest Members-Only Case Study on Astrology Zone, one of the highest grossing lifestyle apps on the iPhone, which recently introduced paid subscriptions. But one of the most solid,…

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Highest Grossing Lifestyle App Gets 1.3% Conversion Rate for Paying Subscribers

Leave a Comment / Case Studies, Subscriber Acquisition, Subscriber Only / Subscription Insider

In December, The New York Times featured Susan Miller’s Astrology Zone app in a story about how popular apps are trying to find a revenue stream through paid subscriptions. In this Case Study, we interviewed Miller to get the actual data and stats, which included a 1.3% conversion rate. Read on to discover the pros and cons of the mobile app subscription industry, from awesome member engagement tactics like push notifications to a lack of control when it comes to renewal marketing. Plus, discover the one time social media has a better ROI than email marketing!

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Insight to drive subscription growth

February 6, 2014

Case Study Lessons: Use Push Notifications to Increase Engagement with Mobile Apps

Highest Grossing Lifestyle App Gets 1.3% Conversion Rate for Paying Subscribers

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