Spotify and The Times Team Up in Acquisition-Retention Two-Step

By Minal Bopaiah Music streaming site Spotify has struck a deal with News UK to offer a year of free music to subscribers of
By Minal Bopaiah Music streaming site Spotify has struck a deal with News UK to offer a year of free music to subscribers of The Times and The Sunday Times. While most media coverage has focused on the pros of the deal for Spotify, the deal is actually quite advantageous to both parties. Obvious, Spotify stands to gain by exposing The Times' 153,000 digital subscribers and 207,000 print+digital bundle subscribers to their service. But The Times also gains…...

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