After Times-Spotify Deal, The Sun Teams Up with Mobile Carrier to Get More Subscribers
By Minal Bopaiah Quick on the heels of the subscriber acquisition deal Spotify made with The Times, The Sun announced plans to acquire more subscribers through UK mobile carrier O2. Earlier last year, The Sun bought exclusive online streaming rights to Premier League soccer in the UK. Now, The Sun in planning to offer free subscriptions to O2 customers who upgrade to 4G. Specifically, subscriber who upgrade to £22 a month will get six months of free…
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