Boston Globe Moving to Metered Paywall Strategy

By Minal Bopaiah Unlike The Washington Post, The Boston Globe’s new owner John Henry has kept a rather low profile since acquiring the site
By Minal Bopaiah Unlike The Washington Post, The Boston Globe's new owner John Henry has kept a rather low profile since acquiring the site last summer. But a profile in Boston Magazine reveals that his presence has helped push a strategic overhaul of the publication. In 2011, The Globe adopted a two-site solution, keeping Boston.com free while installing a hard paywall on BostonGlobe.com. That move led to dwindling revenues for The Globe, which was sold for…...

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