By Minal Bopaiah Many paywalled news sites decide to show the first few lines of a news story before blocking access. But did you know that your offer copy right below the truncated article can affect your conversion rate significantly? Which Test Won just featured an A/B test done on The Times article page as part of their annual testing awards Webinar. In both versions of The Times' test pages, an offer to subscribe sat below the first…...
Hello There!
This premium content is exclusively reserved for Subscription Insider members.
Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.
